Eisenhower’s Birthday

by stryson

Today is President Dwight D. Eisenhower’s birthday. Eisenhower’s famous for many things, clearly, but one interesting point of note is that he was the earliest candidate to really start advertising via television. The ads are archived and still available online, along with the others from 1952 forward, on The Living Room Candidate. I’m going to show some of Ike’s ads to my classes today; I’ll be interested to see how they react. They look hokey by our standards, but they were groundbreaking for their time.

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